Mug Club
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What is a Mug Club?
A mug club is a loyalty program for bars to engage consumers and encouraged repeat customers. Mug clubs are most commonly membership reward programs that offer consumers free gifts, discounts, exclusive tasting, special offers, and more after paying a membership fee.
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Mug clubs are great for bringing repeat customers in, and, if the perks are good enough, buzz about your mug club will also likely bring in new customers looking to join the club.
Mug Club Options
Hello Brewers,
We have a couple ideas to share with you on MUG CLUBS.
The traditional mug club most commonly used are membership rewards programs that offer, consumer free or discounted products, food and appetizers, exclusive tastings, and a bigger pour of beer, generally 20oz for the cost of a pint.
MUG CLUBS are great for bringing in revolving, or repeat customers. Generally speaking, the BIGGER POUR of beer is the most attractive to most of the customers that participate in these clubs.
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We have noticed several of our customers have purchased product that are not the traditional MUG, but products that are a lesser cost to the program. Additionally, many breweries have ruled out MUG CLUBS due to the lack of space or storage restraints.
Several of our customers are turning to a more traditional Tumbler or simple Stainless Steel Beer Cup which in some cases the customer takes home with them. Some Breweries are stocking the 20oz stackable Beer Cups and giving members a metal ID card to carry in their wallet to receive a bigger pour in the 20oz cup.
Growler Club
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What Is a Growler Club?
A Growler club is a loyalty program for breweries to engage consumers with minimal crowd exposure . Growler clubs are most commonly membership reward programs that offer consumers free gifts, discounts, special offers, and more after paying a membership fee.
Growler clubs are great for bringing in the customer that haven’t been comfortable patronizing your establishment for that sit down beverage during this Difficult COVID Pandemic.
